Project /
Nova Athletics
About the Project
Nova launched into one of the most crowded categories in retail with no existing audience and a single product line. We built an identity designed to be recognisable at thumbnail scale and a campaign engineered for the places their customers actually spend time.
- Client
- Nova Athletics
- Year
- 2026
- Duration
- 8 Months
- Industry
- Sportswear
- Team Size
- 5 Specialists
- Services
- Brand IdentityCampaignMotion DesignArt Direction
The Challenge
Every competitor in the category was louder and better funded. Nova's founders had a genuine product advantage in fabric technology, but no visual language to carry it, and a launch window measured in weeks rather than months.
The Solution
We built the identity around a single geometric mark that reads clearly at 24 pixels, then extended it into a motion system that made the brand recognisable in the first half-second of any video. The launch campaign led with the fabric itself — macro cinematography, no models — which cut production cost and made the product the hero.
What We Delivered
Brand Identity
A complete visual system: mark, type, colour, and a set of composition rules restrictive enough to stay consistent across dozens of freelance contributors during a fast launch.
Motion & Campaign
A sixty-second launch film plus a library of vertical cutdowns built from the same footage. Every asset was framed for mobile first, then adapted upward rather than the reverse.
Results & Impact
Organic Campaign Views
Launch Inventory Sold
First-Season Followers
Months to Market
The most technically impressive agency we've worked with. Every animation serves a purpose, every asset landed on time, and the launch sold out in nine days.
Project Gallery
The Team
Omar Nasser
Creative Director
Jana Fares
Motion Designer
Tom Ellis
Art Director
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