Project /
Atlas Travel Co.
About the Project
Atlas was winning on price in a market where price is a losing game. We repositioned the company around the specificity of its itineraries and rebuilt the booking experience so that specificity was visible before anyone reached a checkout.
- Client
- Atlas Travel Co.
- Year
- 2025
- Duration
- 9 Months
- Industry
- Travel & Hospitality
- Team Size
- 4 Specialists
- Services
- Brand FilmWeb DesignArt DirectionCopywriting
The Challenge
Aggregators dominated their search traffic and competed purely on cost. Atlas's genuine advantage — local guides with decades of regional knowledge — was invisible online, buried under the same stock photography every competitor used.
The Solution
We put the guides on camera. Each itinerary now opens with the person who leads it, filmed on location, which reframed the purchase from a commodity trip to a specific expert's expertise. The booking flow was restructured to sell the itinerary before the date.
What We Delivered
Brand Film & Art Direction
A documentary series filmed across four regions, profiling the guides rather than the destinations — footage that no aggregator could replicate.
Booking Experience
A rebuilt flow that leads with narrative and defers logistics, reducing early drop-off and lifting the value of completed bookings.
Results & Impact
Higher Average Booking Value
Increase in Direct Bookings
Regions Filmed
Lower Checkout Drop-Off
Project Gallery
The Team
Jana Fares
Film Director
Tom Ellis
Art Director
Layla Haddad
Copy Lead
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